LULU'S AUTOBAHN FUELS AND LULU'S OSTRICH RANCH
BUSINESS AND FINANCIAL PLAN FOR A GAS STATION AND CONVENIENCE STORE (C-STORE) E-Mail is lulusostrich@sanmarcos.net

WILLIAM R. HAYWARD

LULU'S CONOCO

GENERAL GUIDELINES to be followed :

• The facility will be directly operated by William R. Hayward.
  
  

• Free air and water will be available.
  
  

• The facility will be branded Conoco and incorporate the full Conoco Image.
  
  

• An "honor all credit cards" program will be offered during and, for a specified period, after opening.

• The overall operation must be upscale and meet area requirements. The existing facility environment must be significantly upgraded. The creation of a facility that reflects total quality and professionalism must be attained.

• Full credit/debit card acceptance will be implemented.
  
  

• Same price "cash or credit" on gasoline will apply.

• A competitive pricing position relative to the gasoline and interior operations will be established and maintained.
  
  

• Operational hours will be 24 hours per day, 7 days per week.
  
  

• Designated employee and vendor parking will be available remote from the unit.
  
  

• A uniform and name tag policy will be in effect.
  
  

• A merchandising plan-o-gram will be developed.
  
  

• A customer comment card program will be implemented.
  
  

• A "drive-up" telephone station will be available.
  
  

• Attention will be given to overall lighting and landscape requirements to enhance customer awareness factors and the overall facility environment,
  
  

• Heightened security standards will be met.
  
  

• Directional signage relating to overall on-site movement is critical.
  
  

• An outside area will be developed to serve as a "R&R" stop for transient customers.
  
  

• "Commuter" merchandising programs will be developed.

• Frequent customer merchandising programs will be developed.
  
  

• High-rise sign age will be raised.
  
  

• "Trailblazers/Pathfinder" will be Installed.
  
  

• All grade price signage will be Installed.
  
  

• A reader board will be incorporated Into the overall signage program.
  
  

• The entire lot will be re-paved, and the additional property located behind the existing store will be converted into up-front store parking. The building will be re-configured to have entrance points relative to both the gas installation and the proposed parking area.

IMST

(01998 34